If AI can bring actors back to life, do we still need performances—or just better stories?

AI-generated actors are no longer a concept—they’re here. While many in the industry feel threatened, this shift could open new creative and ethical possibilities. From reducing exploitation in certain sectors to expanding storytelling beyond human limits, AI actors may not replace performers—but redefine what performance means.

Meta’s retreat from Horizon Worlds is not just the decline of one platform. It is the collapse of a simplistic fantasy about digital life.
The next chapter will belong not to enclosed virtual worlds, but to responsive environments that meet people in shared space and turn interaction into experience.

Social media algorithms increasingly prioritise outrage-driven content, amplifying emotional reactions over meaningful engagement and raising concerns about their wider societal impact.